The sequential story: In the fall of 1970 I turned 17 as a first-year student at Simon’s Rock, read the Whole Earth Catalog for the first time and—in response to Bucky’s assertion—came to wholeheartedly believe in choosing utopia over oblivion. In my twenties I
Branding as a tool for organizational change
We are living in an information age, one that favors the bottom-up, inside-out distribution of information over the top-down order of the industrial era. The resulting work environment is unpredictable, complex and often marked by competing needs. It is best
Portfolio selects
Here’s a snapshot of my portfolio of product, service and brand marketing. Want to see more? Just ask.
At the heart of great work is a great client relationship
Over a 30- year career I’ve worked with some great clients. From start-ups to Fortune 500s, from non-profits to not-just-for-profits, great work starts with empathy, respect and trust. Here’s a partial client list: Arnold Communications Avid Technology Basketball Hall
10 things I’ve learned being a brand consultant and wanna-be world changer
1. The best advertising is good design. Marketing for the iPad is fuel, not a starter. 2. The best way to discover a company’s best opportunities is to listen—to each other, to stakeholders, to the marketplace and to customers. Not
Some of the ways I can help
I come in two flavors: strategy consultant and creative director. I have deep experience in organizational alignment, positioning, messaging and brand management. I also know how to tell an integrated story across all media, across all points of audience contact.
